The main commonality among the different opinions is that Grey Hat SEO is neither black hat nor white hat. This tactic may currently be white or black hat but may change as new search engine algorithms roll in. Some say it’s a mixture of both black hat and white hat SEO techniques. Different articles will have different opinions on the matter. The consensus on grey hat SEO is unclear. It boils down to the consensus among the professionals of the area. There are no strict rules on the matter, no governing body that determines the boundaries of ethical SEO. Google has its SEO guidelines, but you are not forced to follow them, but you may face legal issues if you are caught doing nefarious SEO tactics. Note: Not following a search engine’s guidelines isn’t illegal. Many times, these methods will go against the guideline of a given search engine. These tactics may sometimes work and other times backfire. This implies that you are using risky tactics or practices. When someone uses ethical tactics by following the search engine’s policies, we can define that as White hat SEO. White hat SEO implies that you are following the guidelines and operation rules. The SEO world also adopted a similar naming scheme by phrasing SEO tactics into two main terms: White Hat SEO and Black Hat SEO. On the internet, white hats and black hats imply whether you are ethical or unethical. It can cost the business its primary source of income. If you are doing SEO for a business website that isn’t your own, black hat SEO is out of the question. Websites can also be penalized by a partial or direct ban from a search engine like Google. Tactics that are unethical and go against the search engine guidelines come with risks, and we do not recommend black hat SEO methods anyways. It’s just there to keep the practitioners of SEO in check as they are implementing SEO tactics on a site. The use of the terminologies like the white hat and black hat are arbitrary. The white hat wearer was introduced as the hero, while the guy wearing the black hat was the antagonist. Mostly it was relevant in the films as a way to add intrigue. What’s the difference between a White Hat, Black Hat, and Grey Hat?Įven back in the 1920s, the term white hat and black hat were in use. In the mid-long term, however, your business (especially if it’s online) may suffer. Not following the rules and guidelines of SEO while using cheap tactics to have things your way may prove beneficial in the short term. SEO encompasses several fundamental techniques to create a stronger online presence. Some services take care of your marketing, while others focus on your online presence. Usually, when you are running a business, you have to opt for many different services.
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What are legitimate SEO techniques? How to know if you are breaking any rules? What are the consequences of non-legitimate SEO options? There is plenty of misconceptions and grey areas in the space of Search Engine Optimization.